16 boutiques worldwide
de GRISOGONO has 16 boutiques worldwide and each is a unique place of tranquillity where a magical world can be serenely explored. Imbued with a distinctive style, these sumptuous establishments pervaded by the inimitable de GRISOGONO elegance and audacity all feature its most iconic jewellery and watches.
Entering a de GRISOGONO boutique is like venturing into a unique and enchanting world. Behind the black façade, a tribute to the black diamonds that have contributed to de GRISOGONO’s success, lies a welcoming haven of peace graced by a sumptuous and distinctively styled interior. The heavy brass door, adorned with the company coat-of-arms, opens to reveal a fabulous showcase, in which glittering diamonds and precious stones put a sparkle in the eye of the beholder, and where every complication and timepiece tells the time. With a hint of deliberate anachronism, dark panelling complements Aubusson carpets, and deep silk sofas are matched with marble mosaics. Harmonious shades of warm red and Italian yellow compose a voluptuous and entrancing atmosphere. The wealth of subtle design elements includes Florentine furniture and rich woods.
The first de GRISOGONO boutique opened in 1993 in Geneva and specialised in designing and selling high jewellery and objets d’art. In 2001, it was relocated to Rue du Rhône 27 and welcomed alongside jewellery and high jewellery creations, the first watch collection launched by Fawaz Gruosi in 2000 and called INSTRUMENTO N°UNO, followed in 2001 by its alter ego, the ladies’ watch INSTRUMENTINO.
Ongoing international success led to the opening of other stores on the world’s most famous avenues in high-end luxury shopping destinations. Bearing eloquent testimony to the success enjoyed by de GRISOGONO, it currently operates 16 own-name boutiques around the world in a set of prestigious locations that reads like a must-visit wish list: Abu Dhabi, Courchevel, Dubai, Geneva, Gstaad, Kuwait, London, Miami, Moscow, New York, Paris, Porto Cervo, Rome, Saint-Barthélemy and St. Moritz.
de GRISOGONO boutiques have become a unique showcase of Fawaz Gruosi’s overflowing imagination/inspiration or iconic signature, who has made 22 years of disruptive creations.