Gen Hershey stays busy creating memories all over the world.

 Genuine access Inc., her luxury travel and lifestyle company in Los Angeles, plans trips for a portfolio of clients including C-level executives, Hollywood producers, celebrities, media, technology & finance moguls and ultra high net worth individuals. Amongst the places she highly recommends as winter fairy-tale vacation spots, Gstaad is on the top 10 list.

The Palace Hotel in Gstaad – where Gen sends many of her A-list clients – has more than a century of legends and celebrities such as Elizabeth Taylor & Richard Burton. “It’s a true ‘Great Gatsby atmosphere’ where the timeless elegance continues to live on” Gen says. Many of the restaurants in Gstaad are fantastic but there are ones to be sure not to miss, including Gildo’s, an Italian restaurant named after the Maître d’Hôtel who has been an indispensable figure of the Palace since the 1960s. There is also the very busy La Fromagerie, known for its fondue and raclette: a definite must.

The Gstaad Palace also has some of the most beautiful spots for moon- and star-gazing, like the romantic open sky bathtub inside the elegant Penthouse Suite. For a sophisticated night that stretches into the early hours of the morning, there is no better place for jet-setters to see and be seen than GreenGo nightclub. Tables are difficult and indeed impossible to get but Gen has been known to make it happen for a select clientele. For a romantic escape, a horse-drawn carriage ride through Gstaad or along the Lake of Lauenen, allows you to embrace the magic of the Swiss Alps.


The Alpina is also a favourite hotel amongst clients. Having opened in 2012, the Alpina has a modern yet boutique concept, combining the best of modern and local architecture. The Panorama suite is truly magnificent with its three bedrooms and private hammam and jacuzzi, great for the ultimate luxury family get-away. The Six Senses Spa located at the hotel is a must so be sure to get an appointment ahead of time. Megu’s Swiss outpost where Madonna dined last year is fantastic and is now settled up in the Bernese Oberland. Make sure to dine at Sommet restaurant, a very worthy Michelin Star and 18-point Gault-Millau and definitely considered one of the best in Gstaad.

“The Promenade is the main centrepiece for shopping in Gstaad,” says Gen, “so definitely carve out a few hours (or more) to stroll down the street to stores like Prada, Moncler, Louis Vuitton, Loro Piana. Make sure to stop at the de GRISOGONO boutique to meet and greet with Claudia.

“The first time I discovered de GRISOGONO is when I saw my mother wearing a pair of the gorgeous earrings. Since then, I always get excited for the new collection to come out. My favourites are the multi-gemstone Allegra rings and the Diamond Gypsy earrings that Karlie Kloss wore on the red carpet in Cannes… Stunning.”

Afterwards drop into Olden or the Gstaad Palace Lobby bar to share a few après-ski glasses of Swiss wine with the Uber elite.

There are few places in the world that offer within a 235 square kilometre area such a culinary journey studded with 270 Gault&Millau points, three Michelin Guide stars and such a concentration of beautiful palace hotels reaching 25 stars like Gstaad. Some of her other favourite European winter hot spots include L’Apogée in Courchevel, France and the St. Moritz Palace. Of course, in the United States, Gen would pick Montage Deer Valley and the Little Nell in Aspen.