Dedicated to absolute perfection, continual innovation and ingenuity, for more than 20 years, de GRISOGONO has blazed a trail of dynamic design, unprecedented in today’s universe of High Jewellery. Since this exuberant jewellery house burst onto the scene in 1993, de GRISOGONO has been driven, above all, by the pursuit of excellence. An intense creativity fuelled by Fawaz Gruosi’s free-spirited passion for extraordinary gemstones that has lead to a quest for the ultimate in craftsmanship.
Every de GRISOGONO creation – one-of-a-kind High Jewellery masterpieces, fine jewellery made in limited series, thrilling timepieces – is meticulously finished down to the finest details. Elaborate from the front - back or side, made of pavé setting of breathtaking finesse, featuring intricate engraving and openwork, they are voluptuous sculptures. Bearing the know-how of the most talented craftsmen, de GRISGONO knows how to turn a jewel into a personal and intimate treasure.
Based in Geneva, de GRISOGONO draws on the city’s revered, age-old traditions of jewellery and watchmaking to bring its bold, barrier-breaking and contemporary visions to life. de GRISOGONO, reverent and revolutionary style, gives birth to a fearless fusion of the rarest, most valuable and most intriguing gems and strikingly contemporary design.
With a profound respect for the noblest traditions of craftsmanship, de Grisogono understands that both jewellery and timepieces are the result of centuries of experience and expertise, and countless hours of breathtaking, specialised skills, perfected by devoted artisans.
Today, de GRISOGONO draws on that heritage, and on a team of world-leading craftsmen, specialised in, for example, sculptural goldsmithing, gem-setting, micro-pave setting, hand-engraving, hand-pierced openworking - to reach new levels of perfection, to highlight and perpetuate the refinement and finesse of Haute Joaillerie.
In this way, the de Grisogono jewel becomes not only a statement of individual style, but also a personal, tactile, intimate treasure. The sublime craftsmanship, so vital and meaningful to Gruosi, in turn, liberates his creativity, brings visions to life, giving expression, form and colour to the daring dynamism of de Grisogono style.
Craftsmanship and connoisseurship, refinement and finesse that turn a de Grisogono jewel into a timeless work of art.
de Grisogono’s quest for the ultimate in perfection starts with the inspired choice of the finest materials, sumptuous gems and gold, the jeweller’s palette. Fawaz Gruosi has a passion for gemstones, an affinity with colour, but also, unusually, a fresh, unprejudiced eye for the innate beauty and personality of stones, many previously overlooked or disregarded, like his favourite black diamond or the captivating iridescent “Icy” white phosphorescent diamonds.
Gruosi is uncompromising in his choice of materials: diamonds have to meet criteria of a minimum of F or G colour, and VS clarity, while he selects each gem for its individual beauty, its colour, light, intensity, regardless of conventional classification. ”I have always disliked the terms ‘precious’ and ‘semi-precious’”, explains Gruosi. “What fascinates me is the magnificence and magnetism of a stone’s colour.”
In today’s spirit of intense connoisseurship, de Grisogono searches the world for the
finest gemstones, not only the rarest, most precious and valuable, but also gems with character and charisma, to appeal to their ever-more discerning and sophisticated clientele. This focus on the rarity of beauty results in only a limited number of jewels, and an exclusive, intensely personal relationship with each individual clients. de Grisogono and the art of rarity.
Ever since Sophia Loren was present at the opening of the the first boutique in Geneva, the jewellery house has been synonymous with the glamour of the red carpet, the glitter of celebrity parties, celebrations and exhibitions, elegant dinners. This high-octane, high-spirited glamour is captured and reflected in de Grisogono jewels and watches.
The emotion and excitement of arresting colour, in unexpected combinations or harmonies of tone, the seductive play of light, sensual silhouettes and voluptuous volumes.
Their extrovert audacity comes from Fawaz Gruosi himself, a natural host, gregarious, vivacious, who gathers friends around him at every opportunity, on his non-stop travels across the globe: Rome, New York, Gstaad, Porto Cervo, the Cannes Film Festival, where de Grisogono is a regular fixture.
The de Grisogono boutiques, now 16 around the world, envelop clients in the same welcoming charm, each creating an enticing world of its own, yet immediately recognisable: the black façade, a tribute to the black diamonds that have shaped de Grisogono’s success, the heavy brass door with the coat of arms, opening up onto a haven of sumptuously soft, baroque-style interiors, a universe of gems, light and glamour. de Grisogono glamour.
de Grisogono has gained an international reputation for its daring, dynamic design ethos, a signature style that blends the timeless modernity of bold, graphic silhouettes, contemporary materials and colours, with a touch of decadence, Renaissance richness and baroque beauty.
It is style, underpinned with emotion, yet free of nostalgia or sentiment, characterised by powerful, pure compositions of line, colour and texture, startling colour combinations, the rhythm of sheen and shine, perfect proportions, the balance of linear simplicity with luscious sensuality.
The strength of the forms, the pulsating colour, the audacity are all balanced too with the intricacy of hand-worked details, engraving inside a ring, an earring backed with lacy gold openwork, a jewel that glides like silk on the skin, that captures both the power and finesse of femininity.
All made possible by the endless pursuit of technical virtuosity and ceaseless innovation.
Breaking through barriers, subverting convention, de Grisogono has launched some of today’s most exciting jewellery expressions, the darkly dangerous black diamonds, the soft, misty “Icy” white diamonds, the PVD coatings for both jewels and watches, brilliantly hued galuchat watch straps and cuffs. de Grisogono revitalises the noble art of the jewel.