London Boutique Opening

de GRISOGONO announces the opening of its new London flagship store in Mayfair, London. Located at 15a New Bond Street and spanning 85 square meters, the store features a new interiors concept developed by de GRISOGONO founder Fawaz Gruosi in collaboration with London interior architecture practice David Collins Studio.


The new store concept expresses the energy, craftsmanship and detailing of the jewellery and watch collections designed by Fawaz Gruosi. The store utilizes classic details and proportions juxtaposed with modernist furniture pieces.

The interior design subtly references the aesthetic constants of the iconic de GRISOGONO jewellery within the interior architecture and furniture. The elegant wrapped metal framing that features throughout the store and connects the interior with the jewellery is based upon the iconic interlaced Allegra jewellery collection.